Mile-High Musings on Arts, Culture, Creativity and Philanthropy

Recently the Bonfils-Stanton Foundation completed a comprehensive assessment of our programs and operations, and one of the key findings was that we had not adequately told the story - or stories - of our good work and the work of our grantees. The need for more robust and effective communications was made more acute by the relatively recent decision to focus our grantmaking on arts and culture, and nonprofit leadership. We began working with Launch Advertising - which had done similar work for the Denver Foundation - to assess our existing communications assets, strengths and weaknesses. This led to several months of deep work clarifying to whom we wanted to communicate with, to what end, with what messages, and how. We have developed a new web site , a refreshed logo, and will be rolling out an e-newsletter, and more aggressive use of social media. (Interestingly, after lots of experimentation, our new logo is exactly the same as the old logo - same typeface, but with a dif...