Mile-High Musings on Arts, Culture, Creativity and Philanthropy

Patricia Martin, a really sharp writer and consultant who follows consumer trends, marketing and sponsorship, and has a special interest in arts and culture, has just come out with a new study called Tipping the Culture: How engaging Millennials will change things . It is actually available as a free download by clicking on the link above. The study was commissioned by Steppenwolf Theatre Company in Chicago, and funded by the Doris Duke Charitable Foundation as part of its support for Nonprofit Finance Fund 's "Leading for the Future Initiative."  Better understanding this new generational cohort (defined in this report as being between 15 and 31 years old) - now entering our workforce, our audiences, and our customer base, and in HUGE numbers that dwarf the size of the older Gen X group - is critical to the future of our arts organizations. The study takes a close and revealing look at this generation, helping us develop effective strategies to engage them. Notice...