Skip to main content

New NEA study on technology use and the arts

A new study has just been issued by the National Endowment for the Arts called Audience 2.0: How Technology Influences Arts Participation. There are a few things of special note about this research:

1) The findings: People who participate in the arts through electronic media are nearly THREE times more likely to attend live arts events as non media participants (59% vs. 21%). They also attend TWICE as many live arts events on average  - 6/year vs. 3/year. In other words, active participation in the digital media world does not compete with attendance at live arts activities, it may encourage it. I say "may" because this study once again raises the issue of causation vs. correlation. Certainly there seems to be a correlation between high consumption of art in digital form, and higher consumption of live arts. It could be that people that are passionate about art now seek it out in all formats, NOT that their digital consumption is somehow driving them to participate in live arts at a higher level. I think one can certainly draw the conclusion from this research that digital arts engagement is NOT sapping live arts participation. In other words, if live arts participation is declining, don't blame it on iTunes and YouTube... There are many other interesting findings related to age, rural vs. urban, education levels, etc - strongly encourage reading the full report, which leads me to:

2) The format: For the first time this NEA report is ONLY being issued online in an electronic format that actually includes multimedia content as part of the report, as well as a video greeting from NEA Chairman Rocco Landesman and commentary from Sunil Iyengar, the NEA's Director of Resrearch and Analysis.

Ultimately the message of the report is that arts groups need not view this new digital world where many people consume (and/or make) their art in digital form as a threat. It is only a threat if you do not embrace it. I think it is gratifying that not only is the NEA providing us with this report, but also in a sense modeling behavior in the format by which it is being issued.

PS. Thanks to Tom Cott and his great "You've Cott Mail" e-newsletter for first alerting me to this!
Labels:

Comments

Post a Comment

Popular posts from this blog

The Greatest Sacrifice Arts Workers Make for the Arts

With all the financial challenges arts workers are facing these days - struggling to balance the budgets of their organizations, or dealing with salary and benefit cuts on compensation that was modest to begin with - it is easy to view the sacrifices people make to work in this field as being entirely financial. Not to minimize the financial sacrifices - they ARE significant - but I would argue they are probably no more significant than a wide array of professions where people choose to devote themselves to the pursuit of "making the world a better place". This includes early childhood workers, teachers, social workers, the whole world of NGOs working in challenged communities, both domestically and abroad. And the sacrifices all these workers make are also not just financial. We all work long hours, and often under trying and unglamorous circumstances (though to outsiders arts work can seem glamorous). No, I think the more significant - and unique - sacrifice arts worke...
27 comments
Read more

Inside/Outside - Art by Prison Inmates and Ex-Offenders

Leon Jesse James, "Space Modulator", acrylic on board. SCI Graterford The Art in City Hall program of the City of Philadelphia has just opened a new exhibition, INSIDE/OUTSIDE - Art by Prison Inmates and Ex-Offenders . This is a wonderful, powerful, and thought-provoking new show and I encourage everyone to see it. It is open until October 29th, on the secod and fourth floors of City Hall. More information is available here . The show involves participating artists from SCI Graterford, The Philadelphia Prison System, Art for Justice , Snyderman-Works Galleries , Connection Training Services , and the Mural Arts Program 's Youth Violence Reduction Partnership Guild Program, as well as local ex-offenders. Thomas Schilk, "Beetle", melted plastic spoons, paint. When I came to my position in 2008 as Chief Cultural Officer, one of the appeals of the position was the fact that the administration of Mayor Michael Nutter viewed the arts as being integral to virt...
6 comments
Read more

Learning to Practice "Niksen"

[Note - this reflection was originally published in the Bonfils-Stanton Foundation blog and newsletter last year. With the summer of 2024 coming up, seemed like a good time to re-share.]   Last  summer I had the gift of being able to take a month-long sabbatical. (Thank you , Bonfils-Stanton Foundation Board of Directors!) This program was put in place by the Foundation in 2019 and made available to all employees (not just the CEO) but due to COVID all the employees eligible for sabbaticals had to delay taking them for three years. Our program allows for four weeks at seven years of employment. It does not require any explicit work-related learning activities, but it is totally flexible and up to the employee to choose how to use it.   To be honest, I had not taken more than two weeks off from work in my entire adult working life (which is more decades tha n I care to admit). And as in the case of most folks, the decision of what to do became a family conversation...
Post a Comment
Read more