Image courtesy of Wired At last fall's National Innovation Summit for Arts and Culture, organized by EmcArts, the Artistic Director of Mixed Blood Theatre in Minneapolis, Jack Reuler gave a great talk about what they have called "radical hospitality." One aspect of that philosophy has been providing free admission to all their performances, recognizing that cost was a significant barrier to building diverse audiences. Here is a link to a video of Jack's talk. And here is a new interview on HowlRound with Aditi Kapil of Mixed Blood, talking about "the business case for radical hospitality." The case for "free" was also made a few years ago by Chris Anderson in Wired Magazine: Free! Why $0.00 Is The Future of Business , later followed by a book called Free: The Future of a Radical Price . While for many theatres - or other art forms - such a move may be unthinkable, this strategy may not be as crazy or...
Periodic musings on arts, culture, creative economy and philanthropy issues from the President and CEO of the Bonfils-Stanton Foundation in Denver. You can also follow me on Twitter at http://twitter.com/gsteuer.