Mile-High Musings on Arts, Culture, Creativity and Philanthropy

Patricia Martin, author of RenGen , and an expert on corporate sponsorship and connecting brands with consumers, visited Philadelphia last week to work with some of our leaders in government and tourism who are responsible for marketing the City to potential sponsors. The meeting was organized by the Greater Philadelphia Tourism Marketing Corporation (thank you GPTMC!), and in addition their staff, and me, also included representatives from the Greater Philadelphia Cultural Alliance , the City's Parks and Recreation Department , Historic Philadelphia and others. Pat writes about her Philadelphia visit (which included attendance at the Arts & Business Council 's annual luncheon) here . For those of you that don't already follow Pat's blog, consider this a recommendation, and read her "Philadelphia Story" as a first intruduction! I wrote an entry in my blog not that long ago on some recent research she published on how arts groups can better understand a...