In my previous work at Arts & Business Council and Americans for the Arts, I worked with Ted Buswick of the Boston Consulting Group , where he worked with his colleagues in BCG's consulting group on the role poetry can play in business strategy development. Ted has now co-authored a new book, What Poetry Brings to Business. The lead author is Clare Morgan, director of the graduate creative writing program at the University of Oxford. Kirsten Lange of BCG's Munich office, also contributed.The book is published by the University of Michigan Press . This book is a fascinating read and offers "ways in which reading and thinking about poetry can offer businesspeople new strategies for reflection on their companies, their daily tasks, and their work environments." The poets whose work is cited range from the expected - Dana Gioia, past Chairman of the NEA and a former corporate executive - to the perhaps surprising such as Keats and Yeats. The Foreword is by John ...
Periodic musings on arts, culture, creative economy and philanthropy issues from the President and CEO of the Bonfils-Stanton Foundation in Denver. You can also follow me on Twitter at http://twitter.com/gsteuer.