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Showing posts from May, 2010

What Poetry Brings to Business

In my previous work at Arts & Business Council and Americans for the Arts, I worked with Ted Buswick of the Boston Consulting Group , where he worked with his colleagues in BCG's consulting group on the role poetry can play in business strategy development. Ted has now co-authored a new book, What Poetry Brings to Business. The lead author is Clare Morgan, director of the graduate creative writing program at the University of Oxford. Kirsten Lange of BCG's Munich office, also contributed.The book is published by the University of Michigan Press . This book is a fascinating read and offers "ways in which reading and thinking about poetry can offer businesspeople new strategies for reflection on their companies, their daily tasks, and their work environments." The poets whose work is cited range from the expected - Dana Gioia, past Chairman of the NEA and a former corporate executive - to the perhaps surprising such as Keats and Yeats. The Foreword is by John

Eastern State Penitentiary Announces 2010 Season with Viral Video

Eastern State Penitentiary (ESP) has just released this video promoting its 2010 season, posted it to YouTube and is encouraging people to share it as widely as possible. Everyone is going digital, multimedia and viral in their marketing, and this is a good thing. Figured I would use this occasion as a platform for talking a bit about trends in use of social media for marketing, and about the unique cultural/historical entity that is ESP. Just in the last couple of weeks we have ESP announcing their new season via YouTube, and the Opera Company of Philadelphia staging an operatic "flash mob" in Reading Terminal Market - very cool - you can view it below: And also the Theatre Alliance of Greater Philadelphia did a "Casting Couch" promotion where they set up a bright red couch in various locations around the City and interviewed "real folks" about their experience with theatre, taped the interviews and posted them to their Web site and to YouTu